Founded in 2010, Intention Tech is one of China’s early pioneers in neurological consumer research. We specialize in using methodologies like EEG, eye tracking, and skin electronics to accurately capture consumers’ eye movements and brain activity. This allows us to reveal subconscious insights, directly targeting the brain to uncover true feelings and needs.
By analyzing the brain’s real-time experiences, brands gain a deeper understanding of consumers, helping them optimize products and services. Our expertise spans advertising, gaming, e-commerce, and consumer goods, earning us widespread recognition in the market.
About Us
Mission and Vision
Vision
Be the Leading Company in Brain Understanding.
Mission
Empower clients with deep consumer insights, support employees in rapid growth, and foster personal fulfillment.
Team and Founders
Our Innovations
Paper
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Human behavior in free search online shopping scenarios can be predicted from EEG activation using Hjorth parameters
Neural Signature of Buying Decisions in Real-World Online Shopping Scenarios – An Exploratory Electroencephalography Study Series
Patent
Software Copyright
Our Story
2010,4
Company Founded
Our initial vision was to uncover the mysteries of the brain and use emotional research to enhance advertising strategies.
We believe emotions bridge brands and consumers. By understanding emotional responses, we significantly boost advertising effectiveness.
2014
Enter the Gaming Industry
We found that emotions alone don’t define gaming experiences. What truly engages players is the fluctuation of emotions and the ‘flow’ state created by well-designed challenges.
This insight led us to redefine game design and develop several highly successful game products.
2018
focusing on complex cognitive functions
We focus on uncovering sources of consumer emotional value, studying how emotions and brain responses influence purchasing decisions.
Our research has led to technology that predicts consumer behavior, offering businesses precise market insights.
2021
Expand the field of sensory research.
This year, we published two papers on shopping decisions, achieving a breakthrough in predicting purchasing behavior.
We also developed an EEG machine learning model, a powerful tool for forecasting consumer buying behavior.
2022
Enter the Skincare and Cosmetics Industry.
As our research evolved, we shifted focus to the skincare and cosmetics industry.
We aim to create ideal beauty and skincare experiences by applying brain research insights to product design and development.
2023
Enter a New Stage
We launched an automated EEG processing platform and established Yitu Technology to focus on in-house hardware development.
This platform has made our brain research and applications more autonomous and efficient, setting a strong foundation for future growth.
Throughout its development, the company has consistently kept pace with market changes, continuously adjusting its strategies. From emotional research to sensory experiences, and from the gaming industry to the consumer sector, each transformation has been filled with challenges and opportunities.
BrainTech, with brain research at its core, continually explores new frontiers to provide users with richer experiences while also offering businesses more forward-looking market solutions.