Packaging Design Optimization - Neuromarketing
Solutions
Optimize Packaging with Real Consumer Insights
Why
Instant Emotions
Multi-Sensory Input Shapes Packaging Impressions
Visuals, texture, and scent together influence consumers' perceptions of packaging, brand and product. EEG & Eye-tracking can capture subtle emotional changes. By analysing visual and sensory details, brands can precisely capture genuine emotional responses to packaging, optimizing consumer satisfaction.
What
Does the packaging highlight brand features and ensure quick recognition while also providing a positive aesthetic experience? By detecting gaze patterns and emotional responses to packaging, brands identify designs that quickly convey brand information and evoke positive emotions.
Enhance Brand Recognition
How can packaging design capture attention, stand out, and effectively communicate selling points to meet consumer needs? By real-time insights into browsing, selection, and purchase behaviors, brands can identify competitors' strengths and weaknesses and optimize their own packaging for better attention and conversion.
Encourage Purchase Behavior
Does the packaging design effectively communicate its goals, resonate with consumers and perform good on functionality and users' satisfactory? By tracking consumers' experiences and emotional responses to packaging at every stage, brands can identify key areas for optimization and gain fresh marketing insights.
Enhance Packaging Functionality
How
SEE
Under the predefined shelf layout, did different products receive similar levels of attention, and what is the consumers' visual trajectory?
First View Time
Attention Duration
Reach Rate
...
SELECT
When consumers are selecting products, which packaging elements drive emotional experiences, and which elements are overlooked?
Pick-Up Rate
First View Time
Attention Duration
Reach Rate
Emotional Index
Perception
...
BUY
When consumers make purchase decisions, what information do they focus on, and is there any unclear information?
Conversion Rate
Attention Duration
Emotional Index
Perception
Cognition
...
USE
When consumers use the packaging, are there any difficulties and time-consuming elements that negatively impact overall emotional experience?
Special Behavior
First View Time
Attention Duration
Reach Rate
Second-by-Second Emotion
...
Case: Shelf Packaging Testing
Full Process: See - Select - Buy
