E-commerce Industry - Neurological Digital Operations
Solutions
Digital Operations Solutions Based on Big Data and Neuromarketing Technology
Capture consumer attention and understand the real motivations behind purchasing decisions.
Why
The touchpoint process is complex, making it difficult to pinpoint reasons for low conversion
Consumers use e-commerce platforms to gather information for decision-making. Understanding how they shop and their needs helps identify why conversions may be low. Brands should engage consumers through compelling content on these platforms, addressing their key concerns to encourage purchases.
What
Identify the elements that drive purchases and boost conversion.
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Does the design’s color scheme and aesthetics enhance the emotional experience?
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Which content captures consumer attention, and what common traits are most engaging?
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How can each element be designed to maximize consumer appeal?
Conversion Optimization
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Enhance page efficiency and usability, minimizing consumer effort.
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What information do consumers need at each stage and on different pages (e.g., recommendation, search, detail pages)?
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How should information be presented to improve clarity and recognition?
Streamlining
Map the entire decision-making process and pinpoint key areas for improvement.
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What is the consumer’s shopping journey?
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What types of information influence different audiences?
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How can interest be effectively generated?
Journey Mapping
How
Core elements promote conversion
Attract attention +
Positive emotions +
High arousal
Promote page efficiency and usability
Shorter shopping duration +
Higher cognition
Reproduce the complete decision-making chain
Critical behavior +
Perception +
Cognition +
Higher emotion
Case: Core elements promote conversion
On the simulated e-commerce website, the peach effectively drove consumer click conversions, which is reflected in the metrics as:
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Attract attention
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Positive emotions
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High arousal