Product Industry – Digital Operations in Neurology
Solutions
Digital Operations Solutions Based on Big Data and Neuromarketing Technology
Capturing Consumer Attention and Understanding the True Motivations Behind Purchase Decisions
Why
Long-term experiences can lead to memory bias, affecting research results.
Consumers often judge their overall experience based on their strongest or most recent feelings, which can obscure specific factors that affect their experience. Additionally, their descriptions may lag behind or distort their actual experience. Neuroscience technology provides accurate insights into each stage of the product experience, minimizing memory bias.
What
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Compare this product’s user experience with competitors’ to pinpoint specific differences and strengths.
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Use real-time data to improve functions and experiences, enhance market competitiveness, and boost brand recognition.
Link the consumer's emotional journey to product use to uncover unique advantages.
Combine subjective and objective feedback to thoroughly monitor the consumer experience, understand how each product feature affects user satisfaction, and refine the product’s benefits and reasons to believe.
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EEG explains consumers' real-time emotional experience
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Eye movements reveal consumers’ visual attention patterns
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External cameras record the entire consumer experience (behavior patterns)
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Interviews to understand consumers’ subjective feelings at key time points
Analyze user experience to uncover preferences and needs across different groups.
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Record users' immediate emotional responses to visual, auditory, tactile, taste, and olfactory stimuli, track attention patterns, analyze cognitive load and usage ease, and identify experience barriers.
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This helps understand users' true feelings, optimize product design, and find ways to improve the product experience.
Analyze real-time sensory responses to enhance positive emotions.
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How
Comprehensive User Experience Evaluation
UX Honeycomb Model
Actual User Experience
Comprehensive Reference
Precise Consumer Emotion Mapping
Experience Segmentation
Subjective & Objective Data
Real-time Emotional Analysis
How
Case: Emotional Journey of Product Use
Premium product users' sentiment starts positive but declines.
Mainstream users start negative, but sentiment improves.