Ad-X—Neurological Digital Operations
Solutions
Data-Driven Digital Operations Solutions Based on Big Data
and Neuromarketing Technology
Why？
Directly detect consumers' inner thoughts and gain precise, objective insights into their needs.
EEG-based advertising research can directly monitor brain activity while consumers view ads. These physiological responses often provide a more authentic reflection of their inner feelings and psychological states than self-reports or surface behaviors. This allows for a more precise understanding of consumer needs and preferences, leading to the development of more effective advertising strategies.
What？
Identify the optimal ad placement to enhance ad effectiveness.
Channel Performance Prediction
Identify the right ad placement method to improve cost-effectiveness.
Ad Optimization
Assess the alignment between the endorser and your brand image.
Endorser Selection
Precisely identify the elements of ads that consumers like and dislike to improve presentation and content.
Advertising Content
How？
Real-world testing with high ecological validity
Testing in simulated real environments provides results that are closer to actual deployment effects, avoiding discrepancies in consumer experience.
Purchase Model: Predict purchase intent and key influences.
Post-Test Recall: Assess brand impressions.
Pre- and Post-Test Comparison: Measure brand metrics before and after the ad.
Quantify Brand Performance and Improvement
Optimize and Summarize Through Detailed Analysis
Detailed analysis identifies specific issues and strengths, allows for targeted adjustments, and provides insights for future campaigns.
Case Study
