CUSTOMIZED RESEARCH
Advanced Brain Data Analysis for Complex Research Challenges
Game Testing
Optimizing Onboarding and Game Feedback
Use emotional experiences to identify risk points in game progression and refine onboarding to improve player retention.
Do players understand the onboarding process effectively?
Does game feedback provide players with sufficient sense of accomplishment?
Key Questions
Case Study
Optimizing Game Pace and Level Design
Design core gameplay to challenge players with clear objectives, escalating difficulty, and timely feedback to maintain engagement and facilitate a flow state.
Are the difficulty and duration of the levels well-balanced?
Do the combat mechanics and feedback provide players with a satisfying combat experience?
Key Questions
Case Study
Strategic vs. Action-Oriented Gameplay
Balance intellectual and operational engagement in game design to create a dynamic interplay between strategic thinking and active gameplay across different genres.
What makes a particular genre of game enjoyable? How do my game’s playability and engagement compare to those of competitors?
Key Questions
How do consumers emotionally experience different test items?
Which emotions, colors, or scenarios are best matched with different test items?
Key Questions
Case Study
