CUSTOMIZED RESEARCH
Advanced Brain Data Analysis for Complex Research Challenges
In-store Testing
Analyzing Consumer Movement and Optimizing Store Layout
Using eye-tracking and EEG analysis, we gather real-time data on consumer attention and emotions. This enables strategic store layout optimization to improve the shopping experience.
How do product attention and preferences vary among consumers from different regions? What adjustments can be made to product placement and promotional strategies to address these regional differences?
What strategies can be implemented to extend consumer dwell time in-store and increase focus on high-margin products?
Key Questions
Case Study
Client Question
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How do consumers navigate through the store? Does the current counter placement effectively guide consumers to view all products?
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Which design elements in-store can capture consumer attention and increase dwell time?
Solution
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Analyze first-view times of different store elements based on eye-tracking data to reconstruct consumer movement patterns within the store.
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Evaluate the impact of various counter arrangements on user experience by examining consumer attention behaviors.
Product Recommend
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Store A's layout is more effective in guiding consumer movement, facilitating better navigation through the store.
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The product displays at Store A are too densely packed; increasing the display area for individual items could enhance perceived product value.
Optimizing In-Store Displays and Shelving
Analyze consumer visual and EEG responses at shelving units to optimize product displays and enhance the visibility of key products.
How can promotional displays and shelving arrangements be refined to attract customer attention and boost sales conversion rates?
Do the in-store displays and shelving align with the store’s brand identity? What strategies can be employed to enhance the overall visual impact of the store?
Key Questions
Case Study
Client Question
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Which areas of the shelf do consumers focus on from distances of 1M, 2M, and 3M?
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What types of display and design attract consumer attention on the shelves?
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What is consumers' initial experience with the layout of different brand areas?
Solution
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Track consumer eye movement to identify focal points within the shelf area and observe behavioral trajectories concerning different shelf regions.
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Compare attention duration and emotional indices for various shelf areas to assess consumer preference for different zones.
Product Recommend
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Consumers focus more on the leading positions of category shelves within their visual range upon entering the shelf area. Therefore, brands should strategically place products at these entry points.
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At distances of 2M and 3M, the first three shelves receive higher attention. Consistent color schemes within brand areas are more likely to evoke positive emotions. Avoid placing critical product packaging on the bottom two shelves, which are within the 1M visual blind spot.
Virtual Store Design and Shelving Testing
In a virtual environment, we use EEG and visual data to assess design concepts, offering data-driven insights for optimizing store layouts and shelving, thereby reducing decision-making time and costs.
How can we more accurately predict consumer reactions to store designs before physical renovations?
How can we use data to identify the most effective shelf layouts for attracting customers?
Key Questions